A holistic brand guide. This is what your brand will look, feel, and sound like across all platforms—print, digital, and physical spaces. Your brand guide will include logos, icons, colors, fonts, copywriting style, design assets, and so much more.  

Finding your ideal customer. While identifying your target market, I like to create one detailed persona of who you'll be writing your marketing copy to. This will further define your brand's voice. 

Brand deliverables. Last but not least are the action items. Creating content using the brand guide developed for your target persona to showcase your brand in the marketplace.